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Insight and Customer Research Manager

Vacancy Details

Salary: £38,793 to £40,834 per annum
Location: London
Region: South East
Job Type:
Category: Permanent- Full Time
Closing Date: 05/31/2020
Date Posted: 05/19/2020
Reference: 0000037481


Job Title: Insight and Customer Research Manager
Location: London
Salary: £34,688 to £36,729 per annum (+ £4,105 London Weighting)
Contract Type: Permanent
Hours: 35 hours per week

This is a fantastic opportunity to join The Guide Dogs for the Blind Association as an Insight and Customer Research Manager. This role can be based either at our offices in Thanet Street in London or at our Central Office in Burghfield Common, near Reading.

The role
The Insight and Customer Research Manager helps people with sight loss to live the life they choose by using research to better understand the needs of people living with sight loss. 

Within this role you will have full ownership of the research commissioning process, taking responsibility for creating a customer segmentation model to provide a deep understanding of our customers’ perceptions and beliefs about Guide Dogs. 

Through pro-actively using data, you will provide insight and strategic recommendations to drive the development and delivery of person-centred services and help direct all our marketing activities.

Who we’re looking for
You will be a strategic thinker with experience in a similar customer insight and research role within an agency setting. Alongside this you will have:

Demonstrable experience of conducting/commissioning qualitative research, quantitative research and customer insights analysis taking ownership of the full process.
Demonstratable experience of working with brand metrics and developing associated KPIs.
Demonstratable experience of communicating market and insight outputs and complex data/concepts to a wide range of audiences (technical and non-technical).
Proven ability to form positive relationships with external agencies, partner organisations and internal collaborators.
Proven ability of working to strict deadlines and ability to adapt quickly to changing priorities and deadlines.
Proven experience of pro-actively using data to make actionable outcomes.
Proven experience of using Excel for quant data manipulation.

For the complete list of essential and desirable criteria necessary to being successful in this role please see the Person Specification within the Job Description below.

This role is 9am to 5pm, Monday to Friday, 35 hours per week, with 26 days paid holiday (excluding bank holidays) a year. As a charity, we’re always keen to support flexible working as best we can. 

We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.

How to apply
Applications can be made using the online application form. You will need to evidence the criteria as set out in the attached job description. As part of our safer recruitment policy, we do not accept CVs for job applications.

Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an invite to interview for all disabled applicants who meet the essential criteria for the job.

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

We reserve the right to close adverts early. 

If you are successful you will need to provide evidence of your right to work in the UK. We cannot provide sponsorship for this role.


Salary: £38,793 to £40,834 per annum
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