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Digital Producer

Vacancy Details

Salary: £27,472 to £29,091 per annum
Location: Home Based (Nominated Office)
Region: National
Job Type: Specialist Professional
Category: Permanent- Full Time
Closing Date: 08/09/2020
Date Posted: 07/24/2020
Reference: 0000037520


Job Title: Digital Producer 
Location: Homebased, this role sits within the Digital Team which is based at our Central Office in Burghfield Common near Reading, RG7 3YG
Salary: £27,472 to £29,091 per annum
Contract Type: Permanent
Hours: 35 hours per week

This is a homebased role however you will be required to attend weekly team meetings from our Central Office in Burghfield Common near Reading, RG7 3YG.

The role
The Digital Producer helps people with sight loss to live the life they choose by developing and maintaining Guide Dogs digital communications to support and deliver the organisation’s strategy.

Within this role you will develop and maintain Guide Dogs website and other content platforms such as chat bots, apps and voice assistant platforms. By providing support to Guide Dogs staff, you will inspire them to create quality content across our digital sites through the planning and delivery of project and campaign requirements.

Who we’re looking for
You will be experienced in producing web content strategies to maintain and promote a brand online. Alongside this you will be able to:
  • Continuously develop, maintain and improve the Guide Dogs website and other content platforms such as chat bots, apps and voice assistant platforms.
  • Take on the role of lead digital producer for a designated area of the business, taking responsibility for content accuracy, functional performance, user experience and meeting web content accessibility guidelines (WCAG).
  • Work with stakeholders to formalise a brief and then scope, plan and deliver end to end, projects and campaigns that meet brand guidelines, are quality assured and achieve the desired conversion metrics.
  • Inspire and support subject matter experts (SMEs) to create good quality content.
  • Create great, customer-centric digital user experiences, including information architecture, user journeys and design.
  • Keep up to date on new and emerging digital technologies to facilitate recommendations for delivering new projects competitively.
  • In collaboration with the search engine optimisation (SEO) specialist, complete on-page optimisation, including imagery, and meta data requirements.
  • In collaboration with the data analyst, measure and review project and campaign insights and benchmarks.
  • Identify, report and assist in bug fixing, carrying out user acceptance testing and regression testing where required.
  • Assist in scoping new development and carrying out user acceptance testing and regression testing where required.
  • Work with the Data Management Team and Business Solution Consultants to achieve stakeholder data capture requirements.
For the complete list of essential and desirable criteria necessary to being successful in this role please see the Person Specification within the Job Description below.

This role is 9am to 5pm, Monday to Friday, 35 hours per week, with 26 days paid holiday (excluding bank holidays) a year. As a charity, we’re always keen to support flexible working as best we can. 

We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.

How to apply
Applications can be made using the online application form. You will need to evidence the criteria as set out in the attached job description. As part of our safer recruitment policy, we do not accept CVs for job applications.


Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome, and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an invite to interview for all disabled applicants who meet the essential criteria for the job.


Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

If you are successful you will need to provide evidence of your right to work in the UK. We cannot provide sponsorship for this role.

We reserve the right to close adverts early. 


Salary: £27,472 to £29,091 per annum
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